Scotish actor and star of Filth James McAvoy has lent his support to a campaign designed to raise £125,000 for BBC Children in Need.
The ‘Show You Care with the Lindt Bear’ campaign has enlisted a number of celebrities including McAvoy, former Spice Girl Emma Bunton and one-time Pussycat Doll Nicole Scherzinger to sign their own exclusive ornamental edition of the trademark golden bear, which will be auctioned online on the chocolate firm’s Facebook page.
All the money raised will go to Children in Need, the charity that helps some of the most disadvantaged children and young people in the UK.
Members of the public can also donate via the ‘Show You Care with the Lindt Bear’ campaign as 10 per cent of the profit from each Lindt 10g Chocolate Bear sold will be given to Children in Need.
For more information, head to the Lindt Facebook page.